What does a Marketing Manager do in 2019?




Becoming a Marketing Manager



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Marketing Manager Salary

$124,850

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Job Growth

3/5

Competition

Extreme

school

Education

Bachelors

Overview: What does a Marketing Manager do?

Formulate marketing policies and direct sales activities of organizations. Direct staffing, training and performance evaluations to develop and control sales programs. Marketing managers develop the firm’s detailed marketing strategy. With the help of subordinates, including product development managers and market research managers, they determine the demand for products and services offered by the firm and its competitors. In addition, they identify potential markets—for example, business firms, wholesalers, retailers, government, or the general public. Marketing managers develop pricing strategy with an eye towards maximizing the firm’s share of the market and its profits while ensuring that the firm’s customers are satisfied.

Advancement Opportunities: 242% of Average This calculation shows your opportunity for increases in earnings over time. It shows the relative strength of different careers as compared to each other
Average Starting Median income: $124,850
Return on Educational Investment: 198% of Average Shows the relative return on investment of an education beyond high school. The calculation uses potential earning levels over time adjusted for the cost and the time of additional education.
Job Growth: 3/5
Benefits: Yes
All scores range from 1-100. Higher scores are better with the exception of stress.
Bragging rights: 78/100 Based on prestige and social approval, fame and public recognition, high income, highly educated, clean versus “dirty” industry, and level of people you deal with.
Interesting Job: 78/100 Based on exciting subject or environment, variety of activities, fun interaction with people, creating versus completing, and learning interesting things.
Personal Freedom: 85/100 Based on controlling your work, not closely managed, choosing your assignments, tolerable rules and regulations, creative freedom, and setting your own hours.
Stress: 53/100 Based on Intense responsibility (life/death), continuous rejection, dealing with people’s problems, lack of control, quota or sales pressure, and work volume/time pressure.

This is a hypothetical illustration of how long it takes to earn millions of dollars in each job. The calculation is complex, but uses earnings at various points in each career from entry level to mature performer. Individual performance will vary.

Years to make $1,000,000 - 15 Years
Years to make $2,000,000 - 21 Years
Years to make $3,000,000 - 27 Years

Competency Fit: Executive and Administration

#1: Leadership: ability to influence others for achievement


#2: Expertise: vast knowledge of business and leadership


#3: Management: Set expectations, motivate and develop


#4: Plan and organize: prepare and arrange in advance


#5: Self-management: self-control, discipline, determination


Top Marketing Manager Books for beginners:

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